OFFLAY

₹10 lakh is looking for an audience.

COLLEGE EVENT
Needs
₹10L
to fund its event
they never meet
BRAND
Has
₹10L
to reach students

They can be perfect for each other —
and still never meet.

THE COLLEGE SIDE

To find ₹10 lakh, the work starts here.

Need sponsors→ Search LinkedIn→ Old spreadsheets→ Ask seniors→ Find marketing contacts→ Cold email→ WhatsApp→ Call→ Follow up→ Follow up again→ Send deck→ Negotiate→ No response→ Try another brand

While also organizing the actual event.

Sponsorship head has contacts, relationships, pricing knowledge, prior negotiations ↓ graduates / committee changes New committee starts again in Year 2

Every year, part of the sponsorship engine resets.

THE BRAND SIDE

The other side isn't easier.

BUDGET
₹10L
AUDIENCE
18–24
GEOGRAPHY
Delhi-NCR
OBJECTIVE
Product trials
01
Gold Sponsor
02
Platinum Sponsor
03
Title Partner
04
Powered By
05
Associate

Which one is actually the better campaign?

Gold ≠ Gold. Platinum ≠ Platinum. Title ≠ Title.

Event A — Gold

  • Logo placement
  • 2 social posts
  • Small stall
₹5L

Event B — Gold

  • Stage branding
  • Sampling + reel
  • Large stall
₹8L

Same label. Completely different inventory.

THE TRUST GAP

A deck says 20,000 footfall.
A brand asks: compared to what?

EXPECTED FOOTFALL
20,000
SOCIAL REACH
150K
CAMPUS REACH
—
Historical attendance?· Verified?· What demographics?· What's included?
EXPECTED
Claim
→ ? →
VERIFIED
Decision

Sponsorship inventory isn't standardized like media inventory.

Event day→ Activation happens→ Event ends

What did the brand actually get?

People reached? Samples distributed? QR scans? Leads generated? Deliverables completed?

The transaction happened.
The measurement often didn't.

FOUR STRUCTURAL FAILURES
01

Discovery is fragmented

02

Inventory is not standardized

03

Matching is relationship-driven

04

Measurement is weak

COLLEGES
Have inventory
missing
infrastructure
BRANDS
Have budget

The problem isn't the absence of
supply or demand.

It's the layer between them.

BRANDS
OFFLAY
EVENTS

Build the missing layer.

SOLUTION 01

Turn decks into inventory.

GoldPlatinumTitle
StallSamplingStage branding ReelsSocial postsProduct activation CompetitionWorkshopProduct placement Prize partnerMerchandise
AUDIENCE
18–24
EXPECTED ATTEND.
18,000
HISTORICAL ATTEND.
16,400
SOCIAL REACH
140K
PREV. SPONSORS
3
INDICATIVE PRICE
₹6.5L

Compare what you get — not what the package is called.

SOLUTION 02

Match campaigns, not contact lists.

AUDIENCE
18–24
LOCATION
Delhi-NCR
BUDGET
₹10L
OBJECTIVE
Product trials
92%
Event A — fit score
87%
Event B — fit score
82%
Event C — fit score
ILLUSTRATIVE / DEMO

Don't ask "which college should we approach?"

Ask "which events best fit this campaign?"

SOLUTION 03

Verify the inventory.

College verified
Organizer verified
Event history + historical attendance
Previous sponsors + available inventory
Post-event proof: photos, attendance, social analytics, QR scans

From promises to evidence.

SOLUTION 04

Own the full transaction.

Discover→ Compare→ Match→ Shortlist→ Negotiate→ Agreement→ Payment→ Execution→ Proof→ Reporting

Don't stop at the introduction.

Own the outcome.

ONE TRANSACTION
DEMO DATA

A youth beverage brand needs 18–24, Delhi-NCR, ₹10L, sampling.

01
Creates campaign brief
02
Offlay identifies 5 relevant events
03
Brand shortlists 2
04
Negotiation → deal
05
Activation on event day
06
Post-event proof + campaign report

Today

Manual + high touch

Tomorrow

Software + data

Service first. Software second.

THE MARKET
₹1,125Cr

Midpoint of our modeled national college-event sponsorship opportunity.

MODELED ESTIMATE
₹1,050–1,200Cr
NATIONAL TAM / YEAR
₹100–110Cr
DELHI-NCR SAM / YEAR
₹30–33Cr
YEAR-1 GMV TARGET (SOM)
TAM — TOP-TIER EVENTS
₹650–750Cr
TAM — MID-TIER EVENTS
₹400–450Cr
SAM — ELITE NCR
₹50–60Cr
SAM — MID-TIER NCR
~₹50Cr

Year-1 GMV target is approximately 30% of the initial NCR SAM. All figures are our bottom-up modeled estimates, not published industry statistics.

HOW OFFLAY MAKES MONEY
3%

Only when a deal closes.

Brand budget · ₹10L
↓
Successful sponsorship · ₹10L → College / Event
↓
3% → Offlay · ₹30,000
DEAL SIZE
OFFLAY REVENUE
DEAL SIZE
₹1L
₹3K
₹25L
₹5L
₹15K
₹50L
₹10L
₹30K
₹1Cr

No upfront fee for colleges. Offlay earns only when the marketplace creates a successful transaction.

YEAR-1 TARGET
₹30–33Cr × 3% = ₹90–99L
TARGET · ILLUSTRATIVE PLATFORM REVENUE

Start with transactions.
Expand as Offlay becomes infrastructure.

TODAY — 3% TRANSACTION COMMISSION
FUTURE — Brand subscriptions for curated access
FUTURE — Campaign management
FUTURE — Premium analytics / ROI intelligence
FUTURE — Activation & execution services

We don't need India first.

We need density.

THE BEACHHEAD

Delhi-NCR.

Delhi
Gurugram
Noida
Greater Noida
Faridabad
Ghaziabad
Offlay density zone

Density before scale.

We're not trying to have 10,000 colleges. We're trying to make Delhi-NCR the easiest place to discover and buy college sponsorships.

SOLVING THE COLD START
0 events · 0 brands — nobody cares.

Hand-pick anchor events first.

Target segments: IIT Delhi, DTU, NSUT, major DU colleges, IPU, strong private universities, and other commercially attractive NCR events.

10–20
anchor events
20–30
next milestone
50+
next milestone
100+
next milestone
EXECUTION MILESTONES — NOT CURRENT TRACTION

"We'll help you find sponsors. No upfront fee."

Target event→ Sponsorship head / fest secretary→ Founder outreach→ Onboarding→ Structure inventory→ Verify→ Live opportunities
Successful event
↓
Testimonial / proof
↓
Referral to another society
↓
More supply
CAMPUS INTELLIGENCE NETWORK

Distributed discovery. Centralized commercial execution.

Campus representatives surface events, dates, sponsorship heads, committees, inventory and prior sponsors — they don't close deals. The central Offlay team verifies, sells, and transacts.

CREATING DEMAND
Direct brands Agencies Growing youth / D2C brands

FMCG · consumer tech · fintech · food & QSR · fashion · education · D2C · youth consumer brands.

One agency relationship can unlock many campaigns.

Old world

"Would you like to sponsor our college fest?"

New world

"What audience are you trying to reach?"

Sell campaigns. Not events.

EARLY STAGE, FOUNDER-LED
Target list→ Founder outbound→ Conversation→ Campaign brief→ Match→ Transaction
100
targeted event outreaches
100–200
targeted brand/agency outreaches
EARLY SALES EXPERIMENT — OPERATING TARGET

Do not automate what we haven't proven.

Founder + spreadsheet + WhatsApp→ Transactions→ Data→ Software → Scale
WHAT WE MEASURE

Not vanity metrics. Marketplace health.

SUPPLY
Verified event inventory
DEMAND
Active brand briefs
LIQUIDITY
Match → deal conversion
SPEED
Time to match
GMV
Sponsorship GMV
TAKE RATE
3%
RETENTION
Repeat brand rate
METRICS WE WILL OPERATE AGAINST — NOT TRACTION
THE FLYWHEEL

The moat isn't the website.

Network + transaction history + pricing data + brand preferences + event performance data + trust.

Anyone can copy the interface.
They can't instantly copy the market history.

CITY-BY-CITY EXPANSION
Delhi-NCR Bengaluru Mumbai Hyderabad Pune Other major markets

Scale the playbook. Not the chaos.

GTM ROADMAP
0–3 MONTHS
Prove
  • 10–20 anchor events
  • Initial brand/agency pipeline
  • Manual matching
  • First transactions
Goal: prove people will transact.
3–9 MONTHS
Densify
  • 30–50+ quality events
  • Agency channel
  • Repeat brands
  • Verification + reporting
Goal: make NCR liquid.
9–18 MONTHS
Replicate
  • Proven playbook
  • Additional major cities
Goal: prove geographic repeatability.
18+ MONTHS
Platform
  • Automate discovery, matching
  • Deal room, payments
  • Reporting & analytics
Goal: turn service into infrastructure.

So we build the best college-sponsorshipevent-sponsorship marketplace.

College events are our wedge. Not our end market.

CATEGORY EXPANSION

College events are the wedge, not the ceiling.

OFFLAY
College events
Sports
Music
Entertainment
Conferences
Exhibitions
Community events
Cultural events

The underlying infrastructure stays the same: audience + geography + budget + objective → matching → sponsorship inventory.

Find college fests

"What are you trying to achieve?"

BUDGET
₹50L
AUDIENCE
18–24
GEOGRAPHY
North India
TIMELINE
3-month campaign

Recommended sponsorship portfolio

College Event A Sports Property B Music Event C Community Event D Campus Activation E

From finding sponsors... to allocating sponsorship budgets.

THE PRODUCT

What this looks like when it's software.

DEMO DATA
Campaign Brief
Matched Opportunities
Deal Room
Post-Event Report
AUDIENCE
18–24
LOCATION
Delhi-NCR
BUDGET
₹10L
OBJECTIVE
Product sampling
TIMELINE
Oct – Dec
STATUS
Live
Event A — Tech Fest, DTU
Sampling · Stall · 18,000 expected
92%
Event B — Cultural Fest, NSUT
Stage branding · Reel · 14,500 expected
87%
Event C — Sports Meet, IPU
Stall · Merchandise · 9,200 expected
82%
ShortlistNegotiateAgreementPaymentExecution
SELECTED EVENT
Event A — DTU
AGREED VALUE
₹9.4L
OFFLAY FEE (3%)
₹28,200
16,800
People reached
3,200
Samples distributed
890
QR scans
1,150
Leads generated
62K
Social reach
100%
Deliverables completed
THE MECHANISM, AT SCALE
₹100Cr GMV → ₹3Cr platform revenue ₹500Cr GMV → ₹15Cr platform revenue ₹1,000Cr GMV → ₹30Cr platform revenue

Plus future monetization: subscriptions, campaign management, analytics, execution. This shows the economic mechanism — not a promise.

ILLUSTRATIVE FOUR-YEAR MODEL

Not a forecast. Not traction.

ILLUSTRATIVE SCENARIO · NOT FORECAST · NOT TRACTION · NOT GUARANTEED
ILLUSTRATIVE YEAR-4 VALUATION SENSITIVITY

Revenue × illustrative multiple = illustrative enterprise value

SCENARIO
Y4 REVENUE
ILLUSTRATIVE EV
Low
₹4.5Cr
—
Base
₹9.9Cr
—
High
₹15.6Cr
—

Actual valuation depends on growth, retention, margins, marketplace liquidity, revenue quality and mix, market conditions, and comparables. This is scenario analysis only.

The next 90 days.

DAYS 1–14
Map the market
  • NCR event target list
  • Map sponsorship heads & agencies
  • Standardize onboarding & inventory template
DAYS 15–30
Build supply
  • Founder-led event outreach
  • Anchor-event pipeline
  • Structure & verify inventory
DAYS 31–60
Create demand
  • Founder-led brand + agency outreach
  • Collect campaign briefs
  • Manual matching & negotiation
DAYS 61–90
Prove the loop
  • Close first transactions
  • Collect proof, build case studies
  • Measure match→deal, time-to-match, GMV

If the loop works → densify NCR → build software around the proven workflow → replicate.

COLLEGE EVENT
₹10L needed
OFFLAY
BRAND
₹10L available

The sponsorship market is already there.

Offlay builds the layer that connects it.

DISCOVER MATCH TRANSACT MEASURE

College events are our wedge. The sponsorship market is the opportunity.

OFFLAY